First published and translated from Money.Pl
Cloud Technologies SA and PHD Media Direction have signed a cooperation agreement on the use of Big Data technology in Internet advertising for an indefinite period of time, allowing international cooperation, which may be important for future financial results of the capital group created by the Company.
The agreement provides for the use of Data Exchange and Data Management Platform technologies available on the company’s OnAudience.com platform. The intention is to launch a strategic partnership to create a unique offering on the Internet advertising market and then jointly handle selected clients.
OnAudience. Com is one of the largest data warehouses in the world that allows you to target your online advertising campaigns, processing over three billion anonymous profiles of users using desktops and mobile devices.
PHD Media Direction is part of the Omnicom Media Group, a global network of media agencies specializing in media planning and purchasing. It develops thoughtful strategic solutions and creative innovations for the best brands in the world. .