{"version":"1.0","provider_name":"PHD \u010cesk\u00e1 republika","provider_url":"https:\/\/www.phdmedia.com\/czech-republic","title":"1000 zp\u016fsob\u016f, jak p\u0159edstavit novou Octavii - PHD \u010cesk\u00e1 republika","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"0KApVoS9cU\"><a href=\"https:\/\/www.phdmedia.com\/czech-republic\/work\/1000-zpusobu-jak-predstavit-novou-octavii\/\">1000 zp\u016fsob\u016f, jak p\u0159edstavit novou Octavii<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.phdmedia.com\/czech-republic\/work\/1000-zpusobu-jak-predstavit-novou-octavii\/embed\/#?secret=0KApVoS9cU\" width=\"600\" height=\"338\" title=\"&#8220;1000 zp\u016fsob\u016f, jak p\u0159edstavit novou Octavii&#8221; &#8212; PHD \u010cesk\u00e1 republika\" data-secret=\"0KApVoS9cU\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.phdmedia.com\/czech-republic\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.phdmedia.com\/czech-republic\/wp-content\/uploads\/sites\/54\/2021\/10\/octavia-1000.png","thumbnail_width":973,"thumbnail_height":707,"description":"Poprv\u00e9 v \u010cR jsme p\u0159edstavili dynamickou kreativu u rozhlasov\u00e9ho spotu a odvys\u00edlali p\u0159es 1000 jej\u00edch variant!  P\u0159ij\u00ed\u017ed\u00ed nov\u00e1 \u0160KODA OCTAVIA \u2013 jeden z nejprod\u00e1van\u011bj\u0161\u00edch model\u016f Evropy, v\u016fz s mnoha technologick\u00fdmi inovacemi a nov\u00fdm designem. Inovativn\u00ed byla i na\u0161e komunikace v podob\u011b dynamick\u00e9 kreativy, kter\u00e1 propojila ikonickou hudbu z hudebn\u00edho klipu pro promo nov\u00e9 OCTAVIE, komunikaci jej\u00edch kl\u00ed\u010dov\u00fdch benefit\u016f s kontextov\u011b relevantn\u00edm sd\u011blen\u00edm, kter\u00e9 odpov\u00eddalo \u010dasu, po\u010das\u00ed a dal\u0161\u00edm aktu\u00e1ln\u00edm podm\u00ednk\u00e1m, ve kter\u00fdch byl spot vys\u00edl\u00e1n.    Pracovali jsme s v\u00edce ne\u017e stem mutac\u00ed automaticky sestaven\u00fdch a vys\u00edlan\u00fdch dle specifick\u00e9ho \u010dasu, dne v t\u00fddnu a po\u010das\u00ed. P\u0159edem jsme definovali optim\u00e1ln\u00ed frekvenci z\u00e1sahu na u\u017eivatele, kter\u00e9mu jsme v\u017edy nab\u00eddli m\u00edrn\u011b obm\u011bn\u011bnou variantu spotu tak, abychom komunikovali celou paletu benefit\u016f, kter\u00e1 nov\u00e1 \u0160KODA OCTAVIA nab\u00edz\u00ed. Dle pr\u016fb\u011b\u017en\u00fdch v\u00fdsledk\u016f kampan\u011b jsme upravovali nasazen\u00ed tak\u0159ka real-time pro maxim\u00e1ln\u00ed v\u00fdkon. V\u00fdsledky: 1.080 variant spot\u016f, 30 GRPs, 10% na\u0161\u00ed CS jsme zas\u00e1hli 3 variantami s r\u016fzn\u00fdmi benefity, poslechovost 95%.  Prok\u00e1zali jsme, \u017ee dynamick\u00e1 kreativa u\u017e nen\u00ed dom\u00e9nou jen online prost\u0159ed\u00ed a jej\u00ed v\u00fdhody lze efektivn\u011b vyu\u017e\u00edt i v r\u00e1diu."}