{"version":"1.0","provider_name":"PHD \u010cesk\u00e1 republika","provider_url":"https:\/\/www.phdmedia.com\/czech-republic","title":"Jak se bud\u00ed Shelma - PHD \u010cesk\u00e1 republika","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"r2Q4sq0yvK\"><a href=\"https:\/\/www.phdmedia.com\/czech-republic\/work\/jak-se-budi-shelma\/\">Jak se bud\u00ed Shelma<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.phdmedia.com\/czech-republic\/work\/jak-se-budi-shelma\/embed\/#?secret=r2Q4sq0yvK\" width=\"600\" height=\"338\" title=\"&#8220;Jak se bud\u00ed Shelma&#8221; &#8212; PHD \u010cesk\u00e1 republika\" data-secret=\"r2Q4sq0yvK\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.phdmedia.com\/czech-republic\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.phdmedia.com\/czech-republic\/wp-content\/uploads\/sites\/54\/2021\/10\/shelma_3.jpg","thumbnail_width":722,"thumbnail_height":791,"description":"Jak probudit Shelmu jako novou zna\u010dku k \u017eivotu? Obzvl\u00e1\u0161\u0165 kdy\u017e znaj\u00ed v\u0161ichni z TV jej\u00ed uhlazen\u00e9, alabastrov\u011b b\u00edl\u00e9 kolegyn\u011b? Pr\u016fm\u011brn\u00fd ko\u010di\u010d\u00ed rodi\u010d se pod\u00edv\u00e1 online na 725 obr\u00e1zk\u016f ko\u010dek za rok. Na soci\u00e1ln\u00edch s\u00edt\u00edch pak olajkuje a\u017e 398 p\u0159\u00edsp\u011bvk\u016f o ko\u010dk\u00e1ch. Hm, kolik jich asi bude s vlastn\u00ed ko\u010dkou? Co je ale pro milovn\u00edka ko\u010dek zcela unik\u00e1tn\u00ed? Tvo\u0159\u00ed opravdu silnou komunitu, v n\u00ed\u017e miluje sd\u00edlet. Hlavn\u011b fotky sv\u00e9 ko\u010dky. Za\u010d\u00edt s online komunikac\u00ed, zejm\u00e9na na soci\u00e1ln\u00edch s\u00edt\u00edch, byla proto jasn\u00e1 volba. Shelm\u011b jsme zalo\u017eili FB a IG profil. Spojili jsme se s ko\u010di\u010d\u00edmi m\u00e1mami, kter\u00e9 p\u0159i rodi\u010dovstv\u00ed zvl\u00e1daj\u00ed i influence\u0159inu. Na spolupr\u00e1ci s n\u00e1mi k\u00fdvla i jedna ko\u010di\u010d\u00ed hv\u011bzda - Tigi Kitty. D\u00edky n\u00ed a jej\u00ed m\u00e1m\u011b Andree Kalousov\u00e9 v\u011bnovala Shelma p\u016fl tuny sv\u00fdch granul\u00ed ko\u010di\u010d\u00edm \u00fatulk\u016fm. Jak ob\u011b pom\u00e1haj\u00ed, jsme uk\u00e1zali v report\u00e1\u017ei v po\u0159adu Showtime na TV Prima. Na probuzen\u00ed Shelmy se pod\u00edlely i \u017deny s.r.o. Ty v testov\u00e1n\u00ed za \u00fa\u010dasti sta hrd\u00fdch majitelek ko\u010dek sb\u00edraly cenn\u00e9 recenze. Cel\u00e1 kampa\u0148 p\u0159isp\u011bla k z\u00edsk\u00e1n\u00ed 5% prodejn\u00edho pod\u00edlu v such\u00fdch krmivech pro ko\u010dky. Shelma se tak stala 4. nejsiln\u011bj\u0161\u00edm brandem. Mo\u017en\u00e1 i d\u00edky na\u0161\u00ed kampani zvolili \u010ce\u0161i ve Volb\u011b spot\u0159ebitel\u016f Shelmu nejlep\u0161\u00ed novinkou roku 2020."}