{"version":"1.0","provider_name":"PHD \u010cesk\u00e1 republika","provider_url":"https:\/\/www.phdmedia.com\/czech-republic","title":"Nov\u00e1 Octavia pod Va\u0161\u00edm palcem - PHD \u010cesk\u00e1 republika","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"S6zr6ZQTJi\"><a href=\"https:\/\/www.phdmedia.com\/czech-republic\/work\/nova-octavia-pod-vasim-palcem\/\">Nov\u00e1 Octavia pod Va\u0161\u00edm palcem<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.phdmedia.com\/czech-republic\/work\/nova-octavia-pod-vasim-palcem\/embed\/#?secret=S6zr6ZQTJi\" width=\"600\" height=\"338\" title=\"&#8220;Nov\u00e1 Octavia pod Va\u0161\u00edm palcem&#8221; &#8212; PHD \u010cesk\u00e1 republika\" data-secret=\"S6zr6ZQTJi\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.phdmedia.com\/czech-republic\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.phdmedia.com\/czech-republic\/wp-content\/uploads\/sites\/54\/2021\/10\/octavia.png","thumbnail_width":2000,"thumbnail_height":1124,"description":"Uveden\u00ed nov\u00e9 Octavie bylo nejv\u011bt\u0161\u00ed ud\u00e1losti \u0160KODA AUTO v roce 2020. A to nejen pro \u0160A, ale t\u00e9\u017e pro lidi, \u010dekaj\u00edc\u00ed na mo\u017enost koupit si tento nov\u00fd, technologi\u00ed nadupan\u00fd v\u016fz.  Na\u0161\u00edm \u00famyslem bylo p\u0159edstavit nov\u00fd model v jeho pln\u00e9 s\u00edle a d\u00e1t lidem mo\u017enost si na n\u011bj s\u00e1hnout v digit\u00e1ln\u00ed form\u011b. Internet se toti\u017e d\u00edky netradi\u010dn\u00ed situaci, zap\u0159\u00ed\u010din\u011bn\u00e9 epidemi\u00ed COVID, stal pro \u010desk\u00e9 ob\u010dany z\u00e1kladn\u00edm komunika\u010dn\u00edm kan\u00e1lem.  Technologickou s\u00edlu a inovativnost nov\u00e9 Octavie jsme demonstrovali na nejinteraktivn\u011bj\u0161\u00ed platform\u011b na trhu, na Facebooku a to p\u0159es vlastn\u00ed naprogramovan\u00fd canvas konfigur\u00e1tor. Ten umo\u017enil u\u017eivatel\u016fm poznat v\u016fz do posledn\u00edho detailu a p\u0159\u00edmo ve sv\u00e9m FB feedu si jej nakonfigurovat a sd\u00edlet mezi sebou.  Tato jednoduch\u00e1 i kdy\u017e technologicky n\u00e1ro\u010dn\u00e1 my\u0161lenka p\u0159ivedla vynikaj\u00edc\u00ed v\u00fdsledky. Z 600tis. osloven\u00fdch u\u017eivatel\u016f se do FB konfigur\u00e1toru prokliklo 6,3%, co\u017e je 250% n\u00e1r\u016fst oproti benchmarku. Kumulativn\u011b v n\u011bm str\u00e1vili 24 dn\u016f. Nav\u00edc, u\u017eivatel\u00e9, kte\u0159\u00ed se proklikli na str\u00e1nky \u0160KODA AUTO, dokon\u010dili 12 tis\u00edc detailn\u00edch konfigurac\u00ed. S cenou za detailn\u00ed konfiguraci jsme byli na \u00farovni v\u00fdkonov\u00e9ho form\u00e1tu! P\u0159es 11 tis\u00edc pozitivn\u00edch reakc\u00ed n\u00e1s utvrdilo v tom, \u017ee \u0161lo o spr\u00e1vnou volbu aktivace."}