The story generating the most (over) hype this week is the battle of the YouTubers, with KSI facing off with Logan Paul in the boxing ring, in what’s been dubbed the ‘weirdest event in internet history’. ‘Pirates’ hijacked the match and streamed it through Twitch, gathering more viewing streams in the gaming platform than there were on YouTube.
This week also saw Giphy become the latest to add Stories to their distribution, while Snapchat – the originator of Stories – might be trying its hand as a clothing retailer, according to rumours. Are you ready for Bitmoji Apparel?
- Facebook is planning to remove 5,000 ad-targeting options to guard against discrimination and is set to add a pixel to Groups, sparking a resurgence in advocacy and the importance of ‘most engaged users’.
- As of next week, YouTube will offer more partners the option of running non-skippable ads on their channels.
- LinkedIn has opened its platform and (anonymised) data up to the academic research community. What could possibly go wrong?
- An ad tech firm launched ‘relationship targeting’ to influence consumers through friends and family.
- People are still using Flipboard! It’s actually adding users.
- A new blog from Google charts the usage patterns of voice throughout the day.
- Here’s what Google learnt from running ads for a made-up pizza company ‘Doctor Fork’.
- People spent 85 billion hours in WhatsApp in the past 3 months. That’s 3.5 billion days; over nine million years; and 11.425 hours for every human on the planet.
- How you will actually use augmented reality (AR) in the home?
- Retelling stories in Stories: The New York Public Library is bringing classic literature to the Instagram format.
- Google’s new light search Go can now read you articles and web pages.
- As Disney reveals the name of its Netflix challenger, Variety charts the streaming strategies being employed by all the key players.
- What does the business community think about GDPR’s effect on advertising? As for the general public, a new survey finds they feel no better about the sensitivity of their data three months after the introduction of GDPR.
- Here’s how a software company is forming a chatbot strategy that goes beyond customer service.
- Say hello to the term ‘unship hate’ – a look inside the monumental task that is moderating Facebook.