{"id":20598,"date":"2019-06-25T13:16:52","date_gmt":"2019-06-25T11:16:52","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/denmark\/?p=20598"},"modified":"2019-06-25T13:31:11","modified_gmt":"2019-06-25T11:31:11","slug":"hvordan-skaber-du-succes-pa-facebook-i-2019","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/denmark\/hvordan-skaber-du-succes-pa-facebook-i-2019\/","title":{"rendered":"Hvordan skaber du succes p\u00e5 Facebook i 2019?"},"content":{"rendered":"<p><strong>Din performance p\u00e5 Facebook er dybt afh\u00e6ngig af din planl\u00e6gning, dine kreativer og den m\u00e5de de aktiveres p\u00e5.<\/strong><\/p>\n<p>I planl\u00e6gningen er det essentielt, at forretnings-KPI afspejles i dine kampagnem\u00e5ls\u00e6tninger p\u00e5 Facebook. Alt for ofte ser vi, at kampagner ops\u00e6ttes efter meta-KPI\u2019er som f.eks. video views eller likes \u2013 KPI\u2019er der ikke er underst\u00f8ttende for din m\u00e5ls\u00e6tning for selve marketingopgaven. Samtidig er Facebooks vurdering af dit kreativ afg\u00f8rende for din indk\u00f8bsperformance, og kreativitet og medieindk\u00f8b h\u00e6nger s\u00e5ledes ul\u00f8seligt sammen. Derfor st\u00e5r du st\u00e6rkest, n\u00e5r du spiller efter Facebooks regler.<\/p>\n<p>Med udgangspunkt i bl.a. Facebooks anbefalinger og vores store erfaringsgrundlag med performance optimering p\u00e5 Facebook tilbyder PHD nu at lave et best practice review af den tilgang din virksomhed har til Facebook i dag. Vi m\u00e5ler p\u00e5 7 forskellige parametre og giver dig helt konkrete anbefalinger p\u00e5 forbedringspotentialet og forslag til tiltag, der kan g\u00f8re din Facebook-annoncering meget mere effektiv.<\/p>\n<p><a href=\"https:\/\/www.phdmedia.com\/denmark\/wp-content\/uploads\/sites\/55\/2019\/06\/Lasse-Kragh.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20602 alignright\" src=\"https:\/\/www.phdmedia.com\/denmark\/wp-content\/uploads\/sites\/55\/2019\/06\/Lasse-Kragh-300x300.png\" alt=\"\" width=\"220\" height=\"220\" srcset=\"https:\/\/www.phdmedia.com\/denmark\/wp-content\/uploads\/sites\/55\/2019\/06\/Lasse-Kragh-300x300.png 300w, https:\/\/www.phdmedia.com\/denmark\/wp-content\/uploads\/sites\/55\/2019\/06\/Lasse-Kragh-150x150.png 150w, https:\/\/www.phdmedia.com\/denmark\/wp-content\/uploads\/sites\/55\/2019\/06\/Lasse-Kragh.png 450w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/a>Programmatic Director i PHD, Lasse Kragh, forklarer: \u201d<em>Ved at gennemg\u00e5 Facebook-ops\u00e6tningen systematisk og ud fra vores modeller til Best Practice, kan vi vurdere den samlede impact en \u00e6ndret tilgang kan medf\u00f8re. Vi ved, at et audit kan g\u00f8re en k\u00e6mpe forskel p\u00e5 b\u00e5de performance, og den pris du betaler for at n\u00e5 dit forretnings-KPI, fordi vi ved, hvordan man bedst arbejder sammen med Facebook \u2013 og ikke imod Facebook.\u201d<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Er du det mindste i tvivl om, hvorvidt I anvender Facebook optimalt, anbefaler vi, at I f\u00e5r lavet en auditering af jeres nuv\u00e6rende setup ved at tage fat i din daglige kontakt p\u00e5 PHD eller skrive til os p\u00e5 <a href=\"mailto:InfoDK@phdmedia.com\">InfoDK@phdmedia.com<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Din performance p\u00e5 Facebook er dybt afh\u00e6ngig af din planl\u00e6gning, dine kreativer og den m\u00e5de de aktiveres p\u00e5. I planl\u00e6gningen er det essentielt, at forretnings-KPI afspejles i dine kampagnem\u00e5ls\u00e6tninger p\u00e5 Facebook. Alt for ofte ser vi, at kampagner ops\u00e6ttes efter meta-KPI\u2019er som f.eks. video views eller likes \u2013 KPI\u2019er der ikke er underst\u00f8ttende for din [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"quote","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[496],"tags":[],"class_list":["post-20598","post","type-post","status-publish","format-quote","hentry","category-news","post_format-post-format-quote"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/posts\/20598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/comments?post=20598"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/posts\/20598\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/media?parent=20598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/categories?post=20598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/tags?post=20598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}