{"id":21050,"date":"2020-04-03T08:40:11","date_gmt":"2020-04-03T06:40:11","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/denmark\/?p=21050"},"modified":"2020-05-26T15:10:06","modified_gmt":"2020-05-26T13:10:06","slug":"annoncorer-tilpasser-reklamebudskabet-til-covid-19-pandemien","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/denmark\/annoncorer-tilpasser-reklamebudskabet-til-covid-19-pandemien\/","title":{"rendered":"Annonc\u00f8rer tilpasser reklamebudskabet til Covid-19 pandemien\u00a0"},"content":{"rendered":"

P\u00e5 reklame- og annoncemarkedet i\u00a0<\/span>Danmark<\/span>\u00a0ser vi lige nu de f\u00f8rste fors\u00f8g p\u00e5 at justere kommunikationen,\u00a0<\/span>s\u00e5\u00a0<\/span>den\u00a0<\/span>i h\u00f8jere grad tilpasses\u00a0<\/span>Covid-19 pandemien.\u00a0<\/span>Audi har valgt at splitte de fire ikoniske ringe i deres brand for at illustrere<\/span>,<\/span>\u00a0at folk skal holde afstand, mens man h<\/span>os McDonald<\/span>\u2019<\/span>s\u00a0<\/span>Danmark\u00a0<\/span>har\u00a0<\/span>valgt at annoncere for McDrive i en periode, hvor deres restauranter\u00a0<\/span>af gode \u00e5rsager holder\u00a0<\/span>lukket. Invita K\u00f8kkener er g\u00e5et skridtet videre og forklarer\u00a0<\/span>i deres nye tv-spot<\/span>, at butikkerne fortsat har \u00e5bent, men at der selvf\u00f8lgelig holdes god afstand<\/span>. Der bliver ligeledes tilbudt at booke\u00a0<\/span>et virtuelt m\u00f8de, hvis man er mere tryg med det.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

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I USA er man\u00a0<\/span>n\u00e5et endnu l\u00e6ngere i processen, da der\u00a0<\/span>alene p\u00e5 tv\u00a0<\/span>er\u00a0<\/span>n\u00e6sten 100 nye<\/a><\/span>\u00a0forskellige Corona<\/span>–<\/span>inspirerede\u00a0<\/span>reklamer<\/span>,\u00a0<\/span>som<\/span>\u00a0<\/span>er g\u00e5et i luften. Det drejer sig blandt andet om restauran<\/span>t-<\/span>\u00a0og bilbranchen, som har v\u00e6ret firstmover<\/span>s<\/span>. Nogle af de st\u00f8rste bilbrands s\u00e5som\u00a0<\/span>Audi,\u00a0<\/span>Toyota, Hyundai, General Motors og Ford<\/a>,\u00a0<\/span>har p\u00e5 hver<\/span>\u00a0sin m\u00e5de fors\u00f8g<\/span>t<\/span>\u00a0at tilkendegive forst\u00e5else og empati for alle, der er ber\u00f8rte af Covid-19 pandemien. Nogle af de f\u00f8rn\u00e6vnte bilbrands g\u00e5r endda s\u00e5 langt som til at tilbyde nye tilpassede services s\u00e5som tidsbegr\u00e6nset afdragsfrihed i tilf\u00e6lde af arbejdsl\u00f8shed, mens andre n\u00f8jes med at promovere\u00a0<\/span>online design og\u00a0<\/span>levering af nye bil<\/span>er<\/span>\u00a0lige til\u00a0<\/span>hoved<\/span>d\u00f8ren.\u00a0<\/span>\u00a0<\/span><\/p>\n

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Hos <\/span>PHD<\/span> vurderer vi<\/span>,\u00a0<\/span>at\u00a0<\/span>det\u00a0<\/span>kan give\u00a0<\/span>god<\/span>\u00a0mening\u00a0<\/span>at justere<\/span>\u00a0sit<\/span>\u00a0kreativ til<\/span>\u00a0Covid-19 pandemien<\/span>,\u00a0<\/span>s\u00e5 l\u00e6nge brand<\/span>\u00a0og produkt<\/span>\u00a0<\/span>i nogen grad allerede\u00a0<\/span>egner sig til konteksten<\/span>. D<\/span>e\u00a0<\/span>annonc\u00f8rer<\/span>,<\/span>\u00a0som overvejer at “udnytte”\u00a0<\/span>Covid-19 pandemien<\/span>,<\/span>\u00a0som en\u00a0<\/span>ekstra\u00a0<\/span>l\u00f8ftestang til at f\u00e5 et andet budskab til at tr\u00e6nge igennem hos modtager<\/span>ne<\/span>,<\/span>\u00a0skal\u00a0<\/span>derimod\u00a0<\/span>tr\u00e6de\u00a0<\/span>mere\u00a0<\/span>varsomt.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Overvejer du at tilpasse jeres kreativ til den nye virkelighed, kan vores interne analysebureau \u2013 Annalect \u2013 hurtigt og kosteffektivt teste hvilke behov og bekymringer, din m\u00e5lgruppe har under Covid-19, og dermed f\u00e5 klart svar p\u00e5 hvilket budskab, der skal v\u00e6re i dine kampagner for at de performer bedst. Prisen er 9.500 kr. ex moms.<\/p>\n

Hvis I efterf\u00f8lgende \u00f8nsker at f\u00e5 tilpasset jeres kreativ eller har brug for at f\u00e5 produceret materiale, tilbyder vores in-house reklamebureau, DRUM, hurtig hj\u00e6lp til alt fra film, omklipning, speak, animation mv., og har ogs\u00e5 stor erfaring med at producere bannere til b\u00e5de web og mobil hurtigt og effektivt.
\nTag fat i din daglige PHD-kontakt, som kan hj\u00e6lpe med at facilitere kontakten, eller send os en mail p\u00e5 infodk@phdmedia.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u00e5 reklame- og annoncemarkedet i\u00a0Danmark\u00a0ser vi lige nu de f\u00f8rste fors\u00f8g p\u00e5 at justere kommunikationen,\u00a0s\u00e5\u00a0den\u00a0i h\u00f8jere grad tilpasses\u00a0Covid-19 pandemien.\u00a0Audi har valgt at splitte de fire ikoniske ringe i deres brand for at illustrere,\u00a0at folk skal holde afstand, mens man hos McDonald\u2019s\u00a0Danmark\u00a0har\u00a0valgt at annoncere for McDrive i en periode, hvor deres restauranter\u00a0af gode \u00e5rsager holder\u00a0lukket. Invita […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[496,1],"tags":[],"class_list":["post-21050","post","type-post","status-publish","format-standard","hentry","category-news","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/posts\/21050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/comments?post=21050"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/posts\/21050\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/media?parent=21050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/categories?post=21050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/tags?post=21050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}