{"id":21107,"date":"2020-04-15T12:21:43","date_gmt":"2020-04-15T10:21:43","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/denmark\/?p=21107"},"modified":"2020-05-26T15:09:17","modified_gmt":"2020-05-26T13:09:17","slug":"flere-brancher-investerer-i-oget-aktivitet-pa-flow-tv","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/denmark\/flere-brancher-investerer-i-oget-aktivitet-pa-flow-tv\/","title":{"rendered":"Flere brancher\u00a0investerer i\u00a0\u00f8get aktivitet\u00a0p\u00e5 flow-tv\u00a0"},"content":{"rendered":"

Danmark er i store tr\u00e6k lukket ned,\u00a0og\u00a0det har resulteret i, at\u00a0mange danskere bruger v\u00e6sentligt mere tid\u00a0derhjemme.\u00a0Det har\u00a0en stor indflydelse p\u00e5 danskernes medieforbrug, og mange\u00a0af\u00a0vores\u00a0hjemmetimer\u00a0bruges\u00a0blandt andet\u00a0p\u00e5 at se flow-tv.\u00a0I m\u00e5lgruppen\u00a0personer i alderen 25-60 \u00e5r\u00a0ligger tv-seningen i uge 11-14\u00a02020\u00a0cirka 17% h\u00f8jere end samme periode sidste \u00e5r.<\/span><\/span>\u00a0<\/span><\/span><\/span><\/p>\n

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Det betyder ogs\u00e5, at nogle annonc\u00f8rer\u00a0v\u00e6lger<\/span>\u00a0at \u00f8ge aktiviteten p\u00e5 netop flow-tv.\u00a0<\/span>En af de brancher<\/span>,<\/span>\u00a0som\u00a0<\/span>har<\/span>\u00a0<\/span>skrue<\/span>t<\/span>\u00a0markant op for reklametrykket p\u00e5\u00a0<\/span>tv,<\/span>\u00a0er dagligvarebranchen, hvor s<\/span>\u00e6rligt\u00a0<\/span>konfekture<\/span>–<\/span>\u00a0og drikkevareproducenter er<\/span>\u00a0mere<\/span>\u00a0aktive<\/span>\u00a0end normalt<\/span>. Det<\/span>te<\/span>\u00a0giver naturligvis fin mening, n\u00e5r mange danskere\u00a0<\/span>er hjemme\u00a0<\/span>og m\u00e5ske har brug for lidt ekstra\u00a0<\/span>l\u00e6kkert\u00a0<\/span>til at fors\u00f8de tilv\u00e6relsen<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Som f\u00f8lge af\u00a0den\u00a0\u00e6ndrede forbrugeradf\u00e6rd\u00a0ser vi, at online dagligvarehandel g\u00e5r markant frem, og at udbyderne af online dagligvareindk\u00f8b\u00a0i s\u00e6rdeleshed\u00a0er\u00a0fremtr\u00e6dende p\u00e5 tv for at bygge videre p\u00e5\u00a0deres\u00a0momentum. Er du\u00a0mere\u00a0interesseret i at l\u00e6se om\u00a0den\u00a0\u00e6ndrede forbrugeradf\u00e6rd\u00a0under Corona-krisen,\u00a0kan du l\u00e6se mere om dette\u00a0her<\/a>.\u00a0Artiklen beskriver\u00a0blandt andet, hvordan de \u00e6ndrede forbrugsvaner\u00a0kan komme til at p\u00e5virke\u00a0online dagligvarehandel\u00a0i fremtiden.<\/span>\u00a0<\/span><\/p>\n

Det\u00a0er dog\u00a0ikke\u00a0kun dagligvarebranchen,\u00a0der\u00a0pt.\u00a0er\u00a0mere\u00a0aktiv\u00a0p\u00e5 flow-tv. En lang\u00a0r\u00e6kke\u00a0andre\u00a0brancher\u00a0har de seneste\u00a0par uger\u00a0ogs\u00e5\u00a0valgt at skrue op for annonceringen p\u00e5 flow-tv. Det kan\u00a0lige nu\u00a0v\u00e6re fordelagtigt at v\u00e6re til stede p\u00e5\u00a0flow-tv, hvis brand, produkt og kommunikation fortsat er\u00a0relevant under den verserende Covid-19 sundhedskrise. L\u00e6s mere i denne<\/a>\u00a0artikel.\u00a0\u00a0Andre\u00a0brancher,\u00a0der har skruet op for\u00a0tilstedev\u00e6relsen, er blandt andet\u00a0tv-distribution,\u00a0auto\u00a0og d\u00e6kv\u00e6rksteder,\u00a0lydbogsudbydere,\u00a0fagforeninger\u00a0og a-kasser\u00a0samt selskaber, der r\u00e5dgiver om \u00f8konomi og i investering. Desuden\u00a0er internethandelen\u00a0af gode \u00e5rsager ogs\u00e5\u00a0mere\u00a0aktiv,\u00a0og\u00a0der bliver\u00a0blandt andet\u00a0annonceret\u00a0en del\u00a0indenfor\u00a0onlinek\u00f8b af\u00a0t\u00f8j,\u00a0forbrugerelektronik\u00a0og\u00a0andre former for hjemmeunderholdning.<\/span>\u00a0<\/span><\/p>\n

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\u00d8nsker I at h\u00f8re mere om muligheden for at v\u00e6re aktiv p\u00e5 flow-tv,\u00a0er du\u00a0mere end\u00a0velkommen til at tage kontakt til din daglige\u00a0PHD-kontakt, eller send os en mail p\u00e5 infodk@phdmedia.com<\/a><\/span><\/p>\n

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Danmark er i store tr\u00e6k lukket ned,\u00a0og\u00a0det har resulteret i, at\u00a0mange danskere bruger v\u00e6sentligt mere tid\u00a0derhjemme.\u00a0Det har\u00a0en stor indflydelse p\u00e5 danskernes medieforbrug, og mange\u00a0af\u00a0vores\u00a0hjemmetimer\u00a0bruges\u00a0blandt andet\u00a0p\u00e5 at se flow-tv.\u00a0I m\u00e5lgruppen\u00a0personer i alderen 25-60 \u00e5r\u00a0ligger tv-seningen i uge 11-14\u00a02020\u00a0cirka 17% h\u00f8jere end samme periode sidste \u00e5r.\u00a0   Det betyder ogs\u00e5, at nogle annonc\u00f8rer\u00a0v\u00e6lger\u00a0at \u00f8ge aktiviteten p\u00e5 netop […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[496],"tags":[],"class_list":["post-21107","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/posts\/21107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/comments?post=21107"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/posts\/21107\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/media?parent=21107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/categories?post=21107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/tags?post=21107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}