{"id":21192,"date":"2020-05-11T15:06:10","date_gmt":"2020-05-11T13:06:10","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/denmark\/?p=21192"},"modified":"2020-05-11T15:06:10","modified_gmt":"2020-05-11T13:06:10","slug":"fortsat-attraktiv-prissaetning-i-mediemarkedet","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/denmark\/fortsat-attraktiv-prissaetning-i-mediemarkedet\/","title":{"rendered":"Fortsat\u00a0attraktiv priss\u00e6tning\u00a0i mediemarkedet\u00a0"},"content":{"rendered":"

Alt imens det danske samfund gen\u00e5bnes og \u2019new normal\u2019 indfinder sig<\/span>\u00a0post\u00a0<\/span>COVID<\/span>-19<\/span>,\u00a0<\/span>er det fortsat muligt<\/span>\u00a0for annonc\u00f8rerne<\/span>\u00a0at\u00a0<\/span>opn\u00e5 s\u00e6rdeles attraktive\u00a0<\/span>medie<\/span>priser p\u00e5 tv\u00e6rs af\u00a0<\/span>stort set\u00a0<\/span>alle\u00a0<\/span>medier og\u00a0<\/span>platform<\/span>e. Det er stadig muligt at<\/span>\u00a0<\/span>opn\u00e5<\/span>\u00a0<\/span>h\u00f8j effekt af sin annoncering til\u00a0<\/span>meget\u00a0<\/span>billigere p<\/span>ris<\/span>. Det<\/span>\u00a0er g\u00e6ldende<\/span>,<\/span>\u00a0<\/span>hvad enten\u00a0<\/span>der er<\/span>\u00a0tal<\/span>e om<\/span>\u00a0<\/span>off<\/span>– eller online<\/span>medier<\/span>,<\/span>\u00a0<\/span>og hvad enten budskabet er taktisk eller brand<\/span>ing<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Vi\u00a0<\/span>er i daglig dialog med\u00a0<\/span>medierne\u00a0<\/span>for\u00a0<\/span>i f\u00e6llesskab\u00a0<\/span>med dem for at sikre vores\u00a0<\/span>annonc\u00f8rer<\/span>\u00a0<\/span>de bedste priser og betingelser\u00a0<\/span>her og nu\u00a0<\/span>s\u00e5vel som en<\/span>\u00a0<\/span>sikker og effektfuld tilbagevenden til annoncemarkedet hen over for\u00e5ret og sommeren. Efterd\u00f8nningerne af\u00a0<\/span>COVID<\/span>-19 vil v\u00e6re m\u00e6rkbare en rum tid endnu<\/span>,<\/span>\u00a0og derfor\u00a0<\/span>har vi<\/span>\u00a0fokus p\u00e5 langsigtede l\u00f8sninger til gavn for alle involverede\u00a0<\/span>parter<\/span>,<\/span>\u00a0som b\u00e5de nu og p\u00e5 l\u00e6ngere sigt kan<\/span>\u00a0<\/span>skabe\u00a0<\/span>st\u00f8rst mulig effekt af\u00a0<\/span>de<\/span>\u00a0investerede annoncekroner<\/span>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Prisfald p\u00e5 de reservationsbaserede indk\u00f8b<\/span><\/b>
\n<\/span>Der er\u00a0<\/span>generelle reduktioner i priserne p\u00e5 tv, radio, print, outdoor og direkte digitale indrykninger frem til og med forel\u00f8bigt juli m\u00e5ned. I\u00a0<\/span>nogl<\/span>e<\/span>\u00a0<\/span>tilf\u00e6lde\u00a0<\/span>ser vi op\u00a0<\/span>til 50% lavere priser, hvad enten det er p\u00e5 toppen af en \u00e5rsaftale eller ad hoc<\/span>\u00a0forhandlet<\/span>.\u00a0<\/span>De s<\/span>t\u00f8rst<\/span>e<\/span>\u00a0rabat<\/span>ter<\/span>\u00a0vil kunne opn\u00e5s for de annonc\u00f8rer, som er villige til at binde oms\u00e6tning hen over sommeren.<\/span>\u00a0<\/span><\/p>\n

Selvom vi ser en begyndende afmatning i det voldsomme medieforbrug<\/span>,\u00a0<\/span>danskerne har haft de seneste 6-8 uger, er\u00a0<\/span>medie<\/span>forbruget\u00a0<\/span>alts\u00e5\u00a0<\/span>fortsat h\u00f8jt<\/span>\u00a0i forhold til normalen og i forhold til eftersp\u00f8rgslen<\/span>.\u00a0<\/span>H\u00f8j<\/span>t medieforbrug kombineret med attraktive mediepriser betyder<\/span>,<\/span>\u00a0at\u00a0<\/span>vi<\/span>\u00a0skal<\/span>\u00a0<\/span>mange \u00e5r tilbage<\/span>,<\/span>\u00a0f\u00f8r medieeffekten m\u00e5lt som pris per d\u00e6kningspoint har v\u00e6ret k\u00f8bt billiger<\/span>e<\/span>\u00a0end i disse tider<\/span>.\u00a0<\/span>Omst\u00e6ndigheder<\/span>\u00a0som alt andet lige b\u00f8r g\u00f8re det mere attraktivt at annoncere<\/span>\u00a0p\u00e5 trods af\u00a0<\/span>COVID<\/span>-19<\/span>.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Prisfald p\u00e5 de auktionsbaserede indk\u00f8b<\/span><\/b>
\n<\/span>Udviklingen med attraktive priser g\u00f8r sig ligeledes fortsat\u00a0<\/span>g\u00e6ldende\u00a0<\/span>p\u00e5\u00a0<\/span>Programmatic<\/span>\u00a0og b<\/span>iddable<\/span>\u00a0platforme<\/span>,<\/span>\u00a0s\u00e5som\u00a0<\/span>Facebook<\/span>, hvor\u00a0<\/span>et\u00a0<\/span>stigende udbud\u00a0<\/span>kombineret med\u00a0<\/span>en\u00a0<\/span>fortsat\u00a0<\/span>lavere\u00a0<\/span>eftersp\u00f8rgsel har resulteret i prisfald p\u00e5\u00a0<\/span>typisk\u00a0<\/span>20-40% afh\u00e6ngig af platform og indk\u00f8bsmetode. Selvom vi over de kommende m\u00e5neder forventer stigende eftersp\u00f8rgsel p\u00e5 disse platforme og indk\u00f8bsmetoder<\/span>,<\/span>\u00a0er det vores vurdering, at vi en rum tid endnu vi<\/span>l<\/span>\u00a0v\u00e6re vidner til en attraktiv priss\u00e6tning p\u00e5\u00a0<\/span>Programmatic<\/span>\u00a0og Biddable<\/span>,<\/span>\u00a0og der<\/span>for vil se en<\/span>\u00a0\u00f8get effekt per investeret krone sammenlignet med tiden f\u00f8r\u00a0<\/span>COVID<\/span>-19.<\/span>\u00a0<\/span><\/p>\n

Er du i tvivl om dine muligheder<\/span>,<\/span>\u00a0og hvordan\u00a0<\/span>d<\/span>in virksomhed<\/span>\u00a0p\u00e5 bedst muligt vis\u00a0<\/span>kan\u00a0<\/span>ud<\/span>nytte d<\/span>en\u00a0<\/span>aktuelle situation<\/span>\u00a0i mediemarkedet til at skabe st\u00f8rst mulig effekt af netop din annoncering og f\u00e5 genstartet forretningen efter\u00a0<\/span>COVID<\/span>-19<\/span>,\u00a0<\/span>er\u00a0du\u00a0<\/span>\u00a0<\/span>mere end velkommen til at r\u00e6kke ud til din daglige PHD kontakt og dr\u00f8fte mulighederne.\u00a0 <\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Alt imens det danske samfund gen\u00e5bnes og \u2019new normal\u2019 indfinder sig\u00a0post\u00a0COVID-19,\u00a0er det fortsat muligt\u00a0for annonc\u00f8rerne\u00a0at\u00a0opn\u00e5 s\u00e6rdeles attraktive\u00a0mediepriser p\u00e5 tv\u00e6rs af\u00a0stort set\u00a0alle\u00a0medier og\u00a0platforme. Det er stadig muligt at\u00a0opn\u00e5\u00a0h\u00f8j effekt af sin annoncering til\u00a0meget\u00a0billigere pris. Det\u00a0er g\u00e6ldende,\u00a0hvad enten\u00a0der er\u00a0tale om\u00a0off– eller onlinemedier,\u00a0og hvad enten budskabet er taktisk eller branding.\u00a0\u00a0 Vi\u00a0er i daglig dialog med\u00a0medierne\u00a0for\u00a0i f\u00e6llesskab\u00a0med dem for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[496],"tags":[],"class_list":["post-21192","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/posts\/21192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/comments?post=21192"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/posts\/21192\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/media?parent=21192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/categories?post=21192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/tags?post=21192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}