{"id":21830,"date":"2021-05-20T11:09:16","date_gmt":"2021-05-20T09:09:16","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/denmark\/?p=21830"},"modified":"2021-05-20T12:06:13","modified_gmt":"2021-05-20T10:06:13","slug":"google-er-kommet-med-udmelding-omkring-app-privatlivsindstillinger","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/denmark\/google-er-kommet-med-udmelding-omkring-app-privatlivsindstillinger\/","title":{"rendered":"Google er kommet med udmelding omkring app privatlivsindstillinger"},"content":{"rendered":"<p>I k\u00f8lvandet p\u00e5 Apples udrulning af iOS 14.5 og lanceringen af ATT (App Tracking Transparency) <a href=\"https:\/\/android-developers.googleblog.com\/2021\/05\/new-safety-section-in-google-play-will.html\">meldte Google i den forgange uge for f\u00f8rste gang ud omkring deres tilgang til h\u00e5ndtering af brugernes privatliv i apps dvs. p\u00e5 Android enhederne og i Google Play<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Googles udmelding er ganske vist endnu ikke s\u00e5 detaljeret, men det tyder umiddelbart p\u00e5, at Google vil v\u00e6re mindre stramme og at brugen af mobilidentifikatorer ikke foruds\u00e6tter et aktivt samtykke. Til geng\u00e6ld skal apps vise, hvilken information, der spores gennem appen, og samtidig give brugeren mulighed for at frav\u00e6lge den sporing, hvis oplysningerne ikke er kritiske for appfunktionalitet.<\/p>\n<p>Det forventes, at de nye privatlivstiltag fra Google rulles ud i l\u00f8bet af 2022. Nedenfor ses den forventede tidslinje for udrulningen hos Google.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.phdmedia.com\/denmark\/wp-content\/uploads\/sites\/55\/2021\/05\/google-tracking-udrulning.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21832 size-large\" src=\"https:\/\/www.phdmedia.com\/denmark\/wp-content\/uploads\/sites\/55\/2021\/05\/google-tracking-udrulning-1024x539.png\" alt=\"\" width=\"1024\" height=\"539\" srcset=\"https:\/\/www.phdmedia.com\/denmark\/wp-content\/uploads\/sites\/55\/2021\/05\/google-tracking-udrulning-1024x539.png 1024w, https:\/\/www.phdmedia.com\/denmark\/wp-content\/uploads\/sites\/55\/2021\/05\/google-tracking-udrulning-300x158.png 300w, https:\/\/www.phdmedia.com\/denmark\/wp-content\/uploads\/sites\/55\/2021\/05\/google-tracking-udrulning-768x404.png 768w, https:\/\/www.phdmedia.com\/denmark\/wp-content\/uploads\/sites\/55\/2021\/05\/google-tracking-udrulning.png 1472w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Efter Apples lancering af ATT (App Tracking\u00a0Transparency) viser de f\u00f8rste resultater indikationer p\u00e5 en stigning i annonceinvesteringer p\u00e5 android platformene. J\u00e6vnf\u00f8r Appsflyer er der sket en stigning p\u00e5 11% i annonceinvesteringerne p\u00e5 Android-enheder siden lanceringen af ATT via iOS 14.5 den 26. april. Dette skift mod Android kan der v\u00e6re en r\u00e6kke \u00e5rsager til, som alle er forbundet med iOS 14.5-opdateringen.<\/p>\n<p>For det f\u00f8rste kan annonc\u00f8rer v\u00e6lge at omallokere sine mediainvesteringer til fordel for Android-enheder med henblik p\u00e5 at kunne bevare muligheden for at optimere med brug af mobile ID\u2019er.<\/p>\n<p>For det andet kan det ogs\u00e5 v\u00e6re en mere midlertidig forskydning af investeringerne p\u00e5 grund af, at annonc\u00f8rer endnu ikke har en opdateret SDK og\/eller en ATT-prompt, som kr\u00e6ves for at kunne anvende SKAdnetwork (Apples nye m\u00e5ling til brugere der ikke samtykker).<\/p>\n<p>Den noget mere lempelige tilgang fra Google m\u00e5 alt andet lige forventes at v\u00e6re til fordel for annonceringen i Android \u00f8kosystemet.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I k\u00f8lvandet p\u00e5 Apples udrulning af iOS 14.5 og lanceringen af ATT (App Tracking Transparency) meldte Google i den forgange uge for f\u00f8rste gang ud omkring deres tilgang til h\u00e5ndtering af brugernes privatliv i apps dvs. p\u00e5 Android enhederne og i Google Play. &nbsp; Googles udmelding er ganske vist endnu ikke s\u00e5 detaljeret, men det [&hellip;]<\/p>\n","protected":false},"author":100136,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[496],"tags":[],"class_list":["post-21830","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/posts\/21830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/users\/100136"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/comments?post=21830"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/posts\/21830\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/media?parent=21830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/categories?post=21830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/denmark\/wp-json\/wp\/v2\/tags?post=21830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}