In the lead up to the romantic occasion, PHD Australia, Doritos and Pedestrian TV will launch an exclusive online store selling two-person jumpers in order to help couples add a little spice to the special day.
Celebrity influencers Lee Elliott and Georgia Love from The Bachelorette and Tindafella Jarrod Allen and Maddison Bonner have been engaged to model the jumpers and re-enact famous celebrity images.
Up to 150 jumpers will be available from 7 February 2018. Those who miss out on buying the jumper will be able to use the Snapchat filter enabling them to virtually wear the jumper with their partner in a Valentine’s Day inspired, kiss-activated lens. Doritos will be the number one brand lens on Snapchat that day.
Alison Silver, brand manager of Doritos, says: “Our newest limited edition flavour got us thinking – if we can create two bold flavour combos…what else could we create? Why not a jumper? We are thrilled to be able to launch a new product that continues to deliver on flavour and takes the brand experience to the next level.”
Stephanie Douglas-Neal, group business director at PHD Australia, added: “The Doritos brand positioning of ‘For The Bold’ gives us the opportunity to really play in interesting territories. This Valentine’s Day, we really wanted our audience to connect with the brand and each other, and Pedestrian TV have been incredible partners to help us deliver our ‘Collide’ launch in a fresh and interesting way.”
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