Below you will be linked to the sixth edition of The EDIT, PHD’s quarterly online magazine. Each quarter, our team of EDITors select the best content from across the PHD globe, providing you with a regular boost of inspiration!
This quarter is all about forging your future!
In this edition’s EDITORIAL, your APAC regional team discuss what it means to be a PHDer in a future facing agency – from our challenger mentality and revolutionary product, to a new approach with our global clients. Don’t miss the chance to also view the highly commended PHD APAC La La Land video, which premiered at the APAC conference.
As you explore the DISCOVERY section, you will encounter the latest trends emerging from SXSW and I-COM, as well as take a deep dive into PHD’s fast-moving South East Asia markets.
When you think you’ve run out of ideas, remember, as Thomas Edison would put, you haven’t. Instead, you should turn to the IDEAS section and prepare to get inspired by the greatest work to come out of PHD, namely the shortlisted Light Award campaigns – of which, four out of seven were produced in APAC, a fantastic feat! From a sex education revolution in China to talking ice cream, we’ve got it all covered!
Finally, have you ever wondered how Hong Kong keeps winning so many awards, or how to make sense of a messy world? Wonder no longer! This quarter’s THOUGHTLEADER gives voice to none other than PHD Hong Kong’s James Wong and PHD APAC’s Chris Stephenson!
The Edit is crafted each quarter by Susana Tsui, Chris Stephenson, Nicholas Short, and What’s Next’s Nina Fedorczuk. We hope you enjoy reading the sixth edition as much as we loved putting it together! Got an idea, feedback, or would love to contribute to the next edition? Feel free to drop the EDITorial team a line at [email protected], we’d love to hear from you!
So go on, get reading, get inspired, and keep finding a better way!