“We do a lot of other things besides renting cars,” says Rob Connors, VP of brand marketing for Enterprise.
TV viewers may know Enterprise best for its TV commercials featuring Joel McHale and Kristen Bell. Now the company hopes people will recognise it for the short videos it has produced that address disaster relief and intriguing technology.
To accomplish its goal, the transportation company is placing a three-part video series across venues operated by Discovery Inc.’s Science Channel and Group Nine Media’s Seeker.
The video series will be made available on Seeker’s Facebook, Instagram, YouTube and Twitter channels, via Science Channel social media, and dedicated content hub on Seeker.com. It will examine infrastructure technology and disaster relief logistics to new transportation innovation. The content will also be repackaged into linear vignettes slated to air during relevant programming on both Science Channel and Discovery Channel, and will show up on Science Channel’s authenticated streaming app as well as in connected-TV devices.
The deal came together at an event known as “Final Front,” a showcase for advertisers orchestrated by Omnicom Media Group’s Content Collective and, in this instance, its corporate sibling PHD US, which serves as Enterprise’s media agency.