PHD Italy brokered a strategic partnership between DAZN Italia and Volkswagen Italia, which will see the sports streaming platform and the first Italian car importer side-by-side to develop new and original communication initiatives dedicated to football fans. The starting point will be a commercial agreement, aimed at creating a future broader synergy based on a common business vision between the two companies.
The collaboration – signed thanks to PHD Italy, Volkswagen’s global media agency – saw the presence of the Volkswagen brand and products, in association with the live and on-demand content of the platform, during the Serie A matches broadcast by DAZN on Saturday, November 24, and will continue during the Serie B matches starting Friday, December 7. In the near future, the two partners will work on commercials with unpublished and exclusive subjects dedicated to the streaming platform.
Both DAZN and Volkswagen put at the center of their strategies the needs of their customers, with whom they want to build and consolidate a relationship of trust. Both companies, in their respective sectors, are becoming protagonists of a process of change and evolution at an international level, supported by technology, in response to new needs and methods of consumption, with the aim of offering high-quality innovative services and products.
“The partnership with Volkswagen Italia, the first of its kind for DAZN at a global level, is a sign of the continuous evolution of our streaming service, which is now linked to important brands that want to support big football,” said Veronica Diquattro, DAZN Executive Vice President Italy. “This agreement represents a further step towards a new and increasingly digital way of communicating and interacting with sports enthusiasts, continuing to invest in technology and innovation for the most important sports contents.”
“We are proud of the partnership with DAZN, which from the weekend of 24 November will allow us to be the only ones able to present all the great Italian football,” added Fabio Di Giuseppe, Marketing Director of Volkswagen Italia. “More and more our investments show that Volkswagen is football. Aiming first on a platform like DAZN emphasizes our culture devoted to experimenting with new forms of communication, increasingly less linear, more personalized and oriented to customer needs. Leading us along this path is the same spirit of innovation that in the future will see us as protagonists in the revolution of the car world, towards an electric, connected, shared and autonomous mobility.”