In this week’s Media Weekly, in another Shift Sessions special, we chat with Frank Kochenash, CEO of Transact, Omnicom Group’s connected-commerce consulting and eRetail execution service, to understand the latest commerce opportunities and learn how to best integrate eCommerce into overarching marketing and sales activities.
Listen as we discuss;
- How shopping behaviours are changing, and how this is creating new demands within marketing teams.
- How to build a successful eCommerce Business Plan (and the skills/roles you need in your teams to activate them).
- Best Practice eCommerce Activation examples.
