Over 1,000 marketing and advertising professionals gathered in Madrid for The Future of Advertising (FOA) event, organised by MarketingDirecto with PHD as the main sponsor.

PHD Spain MD Oscar Dorda delivered the keynote speech – click here – based on ‘Merge’ and the changing role of the agency and its staff.

#FOA2018 achieved over 73 million impressions on Twitter, it trended in Spain for several hours, and made the worldwide list of most commented topics for the first time, according to data from Tweet Binder.

The full article is in Spanish and appeared in EuropaPress.es