PHD’s work for clients including clothing and footwear retailer; Mark’s, supermarket chain; Sainsbury’s, leading charity; McMillan Cancer Support and global consumer goods company, Unilever, was recognised at the annual Festival of Media Globlal awards yesterday by scooping 11 Awards comprising 3 Gold, 3 Silver and 5 Bronze.
Mike Cooper, worldwide CEO, was in Rome to present a keynote session to the 650 attendees based on content and learnings from PHD’s latest publication “Sentience: The Coming AI Revolution and the Implications for Marketing” and was present at the award ceremony to collect the agency’s awards along with PHD UK managing partner, Euan Hudghton.
The full winning list is:
Touché! PHD Canada – Mark’s – The Colder is Gets – Best Campaign for Commerce
Touché! PHD Canada – Mark’s – The Colder is Gets – Smart Use of Data Award
PHD UK – MacMillan – If Nobody Speaks of Remarkable Things – Best Use of Native Advertising
PHD UK – Sainsbury’s – Sharing the joy of reading at Christmas – Best Communications Strategy
PHD UK – Sainsbury’s – An authentic Polish Christmas in the UK – Best Targeted Campaign
PHD India – Active Wheel – Lo Kar Lo Baat – Best Use of Technology
Touché! PHD Canada – Canadian Tire – #Shovelitforward – Best Community Development
PHD US – Converse Chuck Taylor All Star – Converse, Ready for More – Best Launch Campaign
Touché! PHD Canada – #Mynorth: The Basketball Story of my Neigborhood – Best Engagement Strategy
PHD International – GSK – Sensodyne: Future Now – Best Use of Native Advertising
PHD UK – Mondelez – The Oreo Eclipse – The Creative Use of Media Award
You can read more on the Festival of Media Global here.