{"id":588,"date":"2021-09-10T14:27:28","date_gmt":"2021-09-10T13:27:28","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/francophone-africa\/2021\/09\/10\/phd-secures-double-victory-at-world-media-awards-2021\/"},"modified":"2021-10-08T11:40:34","modified_gmt":"2021-10-08T10:40:34","slug":"phd-secures-double-victory-at-world-media-awards-2021","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/francophone-africa\/2021\/09\/10\/phd-secures-double-victory-at-world-media-awards-2021\/","title":{"rendered":"PHD secures double victory at World Media Awards 2021"},"content":{"rendered":"<p>PHD Global Business and Touch\u00e9! triumphed at this year\u2019s World Media Awards, showcasing the best in international content-driven, cross-border advertising.<\/p>\n<p>Building on <a href=\"https:\/\/www.phdmedia.com\/phd-global-business-wins-automotive-category-at-world-media-awards-2020\/\" target=\"_blank\" rel=\"noopener\">last year\u2019s victory in the Automotive section<\/a>, PHD Global Business emerged as winners in the Luxury, Lifestyle &amp; Fashion category in 2021 for their North Face campaign: \u2018Power further, together \u2013 Launching a trail running shoe during a pandemic\u2019. OMG agency OMGDOOH contributed to this campaign.<\/p>\n<p>The judges\u2019 verdict: \u201cThis campaign showed how you can harness a movement, engage a community, work with parties, and deliver hugely impressive results in what is an incredibly competitive sector.\u201d<\/p>\n<p>Click here for a short video of <a href=\"https:\/\/twitter.com\/i\/status\/1377208673693536257\" target=\"_blank\" rel=\"noopener\">\u2018Power further, together&#8217;<\/a>.<\/p>\n<p>PHD\u2019s second win of the night came courtesy of Touch\u00e9!\u2019s multi-award-winning campaign for Can-Am On-Road&#8217;s &#8216;Ladies, rule the road&#8217;, which topped the Automotive category.<\/p>\n<p>The judges\u2019 verdict: \u201cThis entry not only achieved great results on a modest budget but also created a solution with heart and authenticity at its core. They created a safe space for women to talk freely about a topic they felt passionate about and empowered them to get on their bikes.\u201d<\/p>\n<p>Organised by The World Media Group, with an independent Jury including global advertisers, agency experts, and content specialists, the Awards celebrate bold and innovative strategies for engaging with international, influential audiences.<\/p>\n<p>To view the complete list of 2021 winners, click <a href=\"https:\/\/world-media-group.com\/awards\/2021-winners\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PHD Global Business and Touch\u00e9! triumphed at this year\u2019s World Media Awards, showcasing the best in international content-driven, cross-border advertising. Building on last year\u2019s victory in the Automotive section, PHD Global Business emerged as winners in the Luxury, Lifestyle &amp; Fashion category in 2021 for their North Face campaign: \u2018Power further, together \u2013 Launching a [&hellip;]<\/p>\n","protected":false},"author":100036,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[29,11],"tags":[38,18,34,21,39,40],"class_list":["post-588","post","type-post","status-publish","format-standard","hentry","category-awards-accolades","category-news","tag-automotive","tag-awards","tag-phd-global-business","tag-phd-nam","tag-touchephd","tag-world-media-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PHD secures double victory at World Media Awards 2021 - PHD Media Francophone Africa<\/title>\n<meta name=\"description\" content=\"PHD Global Business and Touch\u00e9! 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