{"id":590,"date":"2021-09-09T12:16:33","date_gmt":"2021-09-09T11:16:33","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/francophone-africa\/2021\/09\/09\/phd-wins-unilever-media-business-in-multiple-territories\/"},"modified":"2021-09-09T12:16:33","modified_gmt":"2021-09-09T11:16:33","slug":"phd-wins-unilever-media-business-in-multiple-territories","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/francophone-africa\/2021\/09\/09\/phd-wins-unilever-media-business-in-multiple-territories\/","title":{"rendered":"PHD wins Unilever media business in multiple territories"},"content":{"rendered":"

Unilever <\/a>today confirmed its roster of media agencies around the world, following a comprehensive six-month review across multiple markets. The competitive process, which is in line with Unilever\u2019s standard practice of reviewing agency partners periodically, was kicked off earlier this year to ensure future-fit, best-in-class support in a competitive and dynamic media landscape.<\/p>\n

As part of the roster, PHD will handle media duties for Unilever in\u00a0Canada,\u00a0Germany, Austria and Switzerland,\u00a0Middle East,\u00a0Africa,\u00a0Australia and New Zealand, and\u00a0China: Hong Kong and Taiwan.<\/p>\n

Luis Di Como, EVP Global Media, Unilever said:\u00a0\u201cThe rapid digitisation of consumer lives \u2013 accelerated even further by the Covid pandemic \u2013 has driven the convergence of media, commerce, entertainment and shopping, offering exciting opportunities for our brands. In this context, it\u2019s great to be continuing our journey with existing and new partners, many of whom have worked with us collaboratively over many years.\u201d<\/p>\n

Agencies will also support Unilever brands to \u2018Get on the Frontline\u2019. The company\u2019s new marketing philosophy has three principles: firstly, Get Real: using data and empathy to solve real-life problems.\u00a0 Secondly, Do Good: ensuring brand purpose spurs positive change for people and planet. And thirdly, Be Unmissable: ensuring brands stand out in culture.<\/p>\n","protected":false},"excerpt":{"rendered":"

Unilever today confirmed its roster of media agencies around the world, following a comprehensive six-month review across multiple markets. The competitive process, which is in line with Unilever\u2019s standard practice of reviewing agency partners periodically, was kicked off earlier this year to ensure future-fit, best-in-class support in a competitive and dynamic media landscape. As part […]<\/p>\n","protected":false},"author":100153,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[41,42],"tags":[43,44,45],"class_list":["post-590","post","type-post","status-publish","format-standard","hentry","category-all-news","category-wins-global","tag-clients","tag-fmcg","tag-new-business"],"acf":[],"yoast_head":"\nPHD wins Unilever media business in multiple territories - PHD Media Francophone Africa<\/title>\n<meta name=\"description\" content=\"PHD will handle media for Unilever in\u00a0Canada,\u00a0Germany, Austria, Switzerland,\u00a0Middle East,\u00a0Africa,\u00a0Australia, New Zealand, and\u00a0China: Hong Kong and Taiwan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phdmedia.com\/francophone-africa\/2021\/09\/09\/phd-wins-unilever-media-business-in-multiple-territories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PHD wins Unilever media business in multiple territories - 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