Bright Ladzekpo

CEO & Managing Director, PHD Ghana

1998 Bright started his advertising career at Akroma Y&R advertising in Ghana as the pioneering media manager.

1999 Led media management for the launch of Ghana Telecom’s first fixed line ad campaign and SABMiller’s Castle Milk Stout in Ghana.

2001 Pioneered Ghana’s first daily radio series by a local non-profit entity “the Living Word broadcast” by the International Central Gospel Church in Accra, Ghana.

2007 He was one of the two founding members of   staff and head of buying at MediaReach OMD in Ghana

2010 Led the media negotiations and implementation of innovative radio and TV content for Vodafone and Malta Guinness in Ghana

2011 Launched PHD in Ghana as the pioneering General Manager.

2013 Created and produced Ghana’s first standalone social media TV vignette, “SOTiVi”.

2015 Appointed first Managing Director and CEO of PHD Ghana.

2016 Became innovation session partner and speaker at TEDx Accra’s 2016 Re-thinking Media, Art and Entertainment Master Class on Gaming, VR and AI.