National Geographic\u2019s first-ever scripted series, \u2018Genius,\u2019 retells the life story of legendary intellectual, Albert Einstein.<\/p>\n
With creative solutions within the field of science being at the heart of the series, PHD partnered GlaxoSmithKline with National Geographic to inspire fans of the show to unleash their genius.
\nAs part of the series debut, we crafted \u201cChasing Genius,\u201d a digital and social platform that launched shortly after the airing of the first episode.<\/p>\n
Through the online hub, fans are encouraged to submit ideas aimed to solve big challenges including sustainability, global health, and hunger. The three ideas to create the most conversation and engagement will be selected for development. Additionally, the three individuals who generated the winning ideas will be awarded $25,000.<\/p>\n
The initiative focuses on building conversation on the content of the show while our partnership has been designed to bring to life the science and innovation behind GSK\u2019s signature products \u2013 Excedrin\u00ae, Sensodyne\u00ae, and Flonase\u00ae Sensimist™. National Geographic\u2019s first-ever scripted series, \u2018Genius,\u2019 retells the life story of legendary intellectual, Albert Einstein. With creative solutions within the field of science being at the heart of the series, PHD partnered GlaxoSmithKline with National Geographic to inspire fans of the show to unleash their genius. As part of the series debut, we crafted \u201cChasing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23271","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/greece\/wp-json\/wp\/v2\/posts\/23271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/greece\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/greece\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/greece\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/greece\/wp-json\/wp\/v2\/comments?post=23271"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/greece\/wp-json\/wp\/v2\/posts\/23271\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/greece\/wp-json\/wp\/v2\/media?parent=23271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/greece\/wp-json\/wp\/v2\/categories?post=23271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/greece\/wp-json\/wp\/v2\/tags?post=23271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nYou can read the full article published on Variety here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"