Newsamp – News Corp Australia’s integrated solutions department – has launched a Children’s Panadol campaign for GSK Australia in collaboration with parenting website Kidspot and PHD.
The fully integrated Kidspot.com.au and Children’s Panadol partnership, “First Timers”, is a custom content initiative featuring multiple campaign touch points uniquely designed to connect with first time mums. One of these was a live event held at Westfield Parramatta last week.
The live event featured a panel discussion hosted by Kidspot.com.au editor Melissa Wilson interviewing Tiffiny Hall, health and wellness expert and founder of TIFFXO, and Rhian Allen, founder of The Healthy Mummy.
PHD Australia planning director Catherine Barnard noted: “This partnership has enabled us to develop an emotional and helpful connection with first time mums through the voice of a great team of mums themselves, Kidspot.”
Newsamp general manager Renee Sycamore added: “The initiative showcases the collaboration with PHD, GSK and Newsamp and demonstrates how as a business, we can deliver a partnership of this scale, via multiple campaign touch points with a 360 solution on and off network.”