This article was first published on Redbrick
PHD Worldwide’s recent Reboot seminar in London hosted by Mark Holden, PHD Worldwide strategy and planning director, and futurist and techno-philosopher, Jason Silva
The futurologist, cinematographer and ‘awe junkie’, famous for hosting National Geographic’s Brain Games and authoring a string of Internet delivered philosophical monologues, was chosen by PHD to ‘stretch the minds’ of the media attendees.
The intention of Jason’s talk was to raise awareness of a currently shifting paradigm; one in which the world is on a course for a new dawn in technological immersion, dubbed by some as ‘The Singularity’. The talk explored the ways in which we currently experience the digital environment are rapidly evolving.
So is new development in thinking required to prepare for changes of this scale? The host, PHD’s worldwide strategy and planning director Mark Holden, who developed the global series of conferences, certainly believes so. From the seminar it was clear that Mark is passionate about a new technological age. He referenced a time, not too far in the future, when humans will be sufficiently advanced to store their brain on a version of iCloud. At this point, it became clear that a scientific presence was no longer unwelcome at this media conference.
Mark Holden, who scouted Jason to talk at PHD seminars, introduced him by declaring his hope to ‘reboot’ the audience’s ‘intuitive sense of tomorrow’.
Without alluding to any current corporate practical advice, Jason immediately addressed the future. He showed videos from his YouTube archive delivering the idea that the consumer population is already ‘transhuman’ when he or she is holding a smart phone or tablet, and that this advancement is only in its adolescence.
To illustrate that our lives have changed as a result of currently existing technology, a three-minute film was shown reflecting on how time-lining social media applications, namely Instagram, have changed the way in which we keep a mental diary of our own experiences. By blurring the background and enriching the colour scheme, Jason says we are preparing memories through filters which were not accessible before. This is the idea of a Nobel Prize winning psychologist and with no direct link of its impact on media strategy being drawn during the body of his speech it was hard to see its relevance.