Hilary Jeffrey, President of PHD EMEA, has been named in The Internationalist’s list of top 30 Agency Innovators for 2015.
Every year since 2006, The Internationalist has highlighted agency executives that have the ability to rethink current notions of brand building by simplifying complex internal processes, encouraging collaboration, managing risk while working in the midst of fast change, keeping sight of “the big idea,” championing multinational strategy and involving customers directly in the creative process.
This year’s innovators, thirty men and women from agencies throughout the world chosen from several hundred nominations, are embracing change and making a difference for their agencies and for their clients. Today, innovation is integral to so many new disciplines that underscore the breadth of expanding agency responsibilities – content creation, programmatic buying, analytics, strategy, ecommerce, mobility, as well as creative, media, digital, and inspirational leadership that embraces future vision.
These innovators underscore how breakthrough thinking knows no bounds of geography, age, company size, or title within today’s agency organisations.
Hilary epitomises this description of an innovator. Having joined PHD nearly a decade ago, her dedication to innovation remains at the core of what drives her on a daily basis. She believes that innovation is a “continuum” and comments that it can range “from something that is a new approach to a traditional media, to something that is new to a brand – all the way across to something that is new to the industry.”
In an effort to break down the conventional agency hierarchical structure, Hilary believes in building teams of three future-facing disciplines – a strategy director, innovation director and market engagement director. She calls this “a triumvirate that drives clear strategic thinking for clients, while building in the latest thinking in technology and new media platforms to ensure total relevance to the market situation.”
Hilary is also a champion of PHD’s Big Hug CSR project, which helps create a culture of collaboration across the network. She says “our people now think and feel as one ‘family,’ and are happy to help and support each other with work, whilst client organisations are impressed by the consistency of our culture in each and every office where they meet us.”