PHD Hong Kong has once again been recognised for its data & analytics excellence, this time at Spikes Asia’s Tangrams Effectiveness Awards, held on September 26th in Singapore. The agency took home 2 Silver and 1 Bronze for its work with Rexona and The Hong Kong Jockey Club – making us the only agency from Hong Kong to be awarded in the Data & Analytics category.

Our winning campaigns:

  • Data Storytelling (SILVER)
    Rexona’s Data-Driven Drama Resolves a Social Stench
    Unilever Hong Kong Limited
  • Multiple Data Sourcing/Merging (BRONZE)
    Rexona’s Data-Driven Drama Resolves a Social Stench
    Unilever Hong Kong Limited
  • Innovative use of Data Technology (SILVER)
    HKJC Striding On with A.I. Image Recognition
    The Hong Kong Jockey Club

“These awards are a reflection of PHD’s data-led thinking, demonstrating our commitment to creating a data-first approach to our daily planning. Through this approach, we are able to deliver more personalised and timely messages, allowing us to enrich our narratives and better segment our consumers, which ultimately delivers deeper engagement and better results for our clients.”
– Clement Chung, Managing Director PHD Hong Kong

About The Tangrams Effectiveness Awards
The Tangrams are Asia Pacific’s foremost awards honoring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.

For the full list of winners, click here.