In this Media Weekly, we speak with Catherine Aylward from PHD Global Business about HP’s campaign targeting the COP 26 event in Glasgow. The campaign used some super-smart and super-low carbon impact media to reach delegates attending the conference, and engage them in stories of how HP is making a difference by reducing its climate impact across its products and services.
We also hear how PHD is working with marketers and partners to measure, reduce, and offset carbon throughout the media supply chain. Plus in the week’s media news we talk Apple taking a cut of media spend on its apps, Pizza Hut delivering slices of cheesy goodness, and why Uber is the latest brand to turn to advertising as a revenue stream. It’s another non-stop Media Weekly, enjoy the episode!
