Following a competitive tender PHD Italy was awarded the account of Iberdrola, one of the world’s leading companies in the field of renewable energy, first in wind power and the largest electricity operator in Spain.
The multinational light and gas utilities giant, which produces and supplies electricity to approximately 100 million people in the countries in which it operates, is a new player in Italy and enters the market with the ambitious goal of winning one million customers by proposing new services and solutions dedicated to families, businesses and the large and medium-sized Italian industry.
The multimedia campaign of brand awareness, aimed at the adult segment, sits across TV, radio, digital and OOH.
The planning is by PHD Italy, of which Alessandro Lacovara is MD, and involves the management of all the consultancy and media strategy activities of the Spanish company, with the aim of further strengthening its position in the market.
This win confirms PHD as an agency capable of developing effective 360° integrated plans for the positioning of new players in the market.