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June 19 2015

In The Outside World


This week Anjali Ramachandran, PHD UK’s head of innovation, held the monthly Lunch and Watch session in the spirit of always being curious. If you missed out, here’s some of the links to what we covered in the session:

Visual Search for generation curious: Jessica Butcher talks about how visual search has the potential to enhance and deepen appreciation of the physical world in everyday life. One of the co-founders of Blippar – the world’s leading mobile visual browser – she manages external communications and brand, driving the ever-growing global awareness of the powerful new verb ‘to blipp’.

Curiosity and Collaboration: Edwina Dunn talks about market research in the digital age, how to extract value and truly understand your customers. Edwina is perhaps best known as the founder and chief executive of dunnhumby. The business focused on the application of customer data to understand and predict consumer trends and behaviours. At that time, customer data was not valued or stored but simply discarded following a transaction.

And here’s a few interesting other things we’ve spotted this week…

Volkswagen New Zealand’s Reduce Speed Dial, a campaign which uses technology to include children’s handwriting within in-car speed dashboards, replacing the usual speedometer digits. This gives drivers a subtle hint of their families, motivating them to be careful on the road. Initial tests show a marked reduction in speed. A beautiful media idea.

Universal Pictures’ OOH work for the release of Jurassic World this weekend: a big container has made a mysterious appearance in London Waterloo. Mentions of this took the campaign to Reddit’s front page this week, worth the PR!

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