PHD Media Worldwide > News > ‘In the Outside World’ with PHD UK’s Head of Innovation, Anjali Ramachandran
October 24 2014

‘In the Outside World’ with PHD UK’s Head of Innovation, Anjali Ramachandran


Anjali Ramachandran, PHD UK’s Head of Innovation looks at what’s been happening this week, in the outside world.

A Sri Lankan newspaper created the world’s first mosquito repellent paper and printed an edition on it – educating locals about Dengue fever and creating worldwide publicity for the issue and sparking discussions about the regeneration of the print industry… can they create a commuter repellent one?

You have probably heard about the American guy who got himself locked in a branch of Waterstones overnight, but now Airbnb is teaming up with them to launch a sleepover competition in the same store, which will allow 20 ‘lucky’ winners to spend the night there… get involved using #waterstonessleepover

An schmaltzy but interesting video about how Burberry managed to capture people’s kisses, in partnership with Google, to allow people to virtually send a kiss by kissing their computer or phone screen and sending it round the world…

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