The big win of the night was the special Judges Award for Dedication to Effectiveness, awarded for PHD Ireland’s ongoing work on Vhi Healthcare with Publicis.
Four more awards were also for the team’s work with Vhi, alongside Publicis. They won a Silver and a Bronze in the Pharmaceuticals, Healthcare, Cosmetics & Toiletries category for the respective campaigns ‘Restoring Balance in the Healthcare Market’ and ‘Let’s Talk Fertility’.
‘Restoring Balance in the Healthcare Market’ earned a nother Silver in the Long Term Effectiveness category, while ‘Let’s Talk Fertility’ went on to win another Bronze in the New Launch category.
PHD Ireland’s third Silver award of the night was in Leisure, Media & Entertainment for their work with the Irish Times, alongside Owens DDB, for the ‘Small Island Big News’ campaign.
The IAPI ADFX Awards honour the most effective advertising campaigns in Ireland based on proven impact. The key criteria for an award win are a great strategic idea, an impactful creative execution and the measurable business effects that resulted. This year’s awards ceremony was held on 27 September at the RDS Concert Hall in Dublin.