Welcome to This Week in Digital post-2018 Black Friday and Cyber Monday. It’s projected that the UK’s weekend sales will splurge over £7 billion – we’re all looking forward to the post room chaos that will take place this week as the office fills up with parcels.
HEADLINES
INSIGHTS
  • UK shoppers are choosing mobile over going in-store to find Black Friday deals.
  • Here are six ways YouTube is making Christmas more ‘Christmassy’.
  • What you need to know about TikTok, the Chinese social network sensation taking the world by storm.
COOL STUFF
  • Twitter placed the real John Lewis at the heart of their festive campaign.
  • Google helped boost the high street by partnering with a start-up called Near St to help consumers see what is available in their local shops via the web.
  • Instagram is currently testing different ways for how profiles look on the platform, for both business and personal users.
DEEP READS