Mike Florence, Chief Strategy Officer, PHD UK

Throughout December, Campaign Magazine is revealing lists highlighting the best of the industry, and PHD UK’s Chief Strategy Officer, Mike Florence is the latest to capture recognition for his work in advertising. He made the No. 1 spot on Campaign’s list of Top 10 media planners of 2018, beating out managing directors, partners and other leading professionals from the industry.

“Florence leads the pack in the eyes of both agency and media-owner leaders,” Campaign wrote. “This year he appointed joint heads of planning to handle brand and performance, respectively, in recognition of the changing needs of different clients. ‘Smart, straight-talking, thinks very creatively and is able to distil ideas down so they can be understood and ultimately executed,’ one sales chief said of Florence, having heard him wow Magnetic’s Spark conference.”

See the full list of Campaign’s Top 10 media planners.