PHD announces the appointment of Jeremy Pounder to lead Discovery, PHD UK’s tech, insight and marketing science team.

Pounder, who has over 20 years of media agency experience, joins from Mindshare where he was most recently Director of Futures. He has also previously worked at Starcom MediaVest and MEC.

Reporting to PHD UK’s chief strategy office Mike Florence, Pounder will be responsible for setting the direction and shape the future of PHD’s planning, overseeing marketing science, audience insights, data, tech and ad ops.

Pounder said “‘PHD’s planning heritage is without doubt second to none. So the opportunity to shape the next stage of its evolution through cutting-edge insights, marketing science, data & tech was simply too good to turn down. The Discovery team has a fantastic range of talent and I’m very much looking forward to helping them reach the next level.”

Michael Florence, CSO said, “With Jeremy’s wealth of experience, his understanding of media, audiences, insight and tech will help us to fast forward next-generation, audience-centric work.

We’re delighted that Jeremy is on board to ensure Discovery continues to be a centre for marketing excellence in both audience insights and digital connections.”

In parallel with Pounder’s appointment, PHD has also promoted its head of Ad Ops, Meena Patel to Head of Data and Tech Strategy. She will report directly to Pounder.