We are delighted to announce that PHD have won the business globally for Korea-based manufacturer, LG Electronics Inc. (LG).

The appointment will see the media planning and buying duties for the full portfolio of LG products in over 50 international markets.

Effective from January 2020, we will be tasked with supporting LG’s global growth through media, strategy, technology and data expertise.

Alongside the UK, the appointment spans all regions, with Australia, Canada, Germany, India, Italy, Mexico, Russia, Spain, USA and Vietnam being amongst the 50+ markets.

Philippa Brown, CEO of PHD Worldwide, said: “Wins like these truly demonstrate PHD’s network capabilities. We are excited to work with LG on fulfilling its vision of becoming a faster and smarter global brand of the future, while seamlessly delivering on its brand promise of ‘Life’s Good’.”

This news first broke in Campaign.