PHD today announces the appointment of Louise Twycross-Lewis to lead Insight within Discovery, the agency’s specialist data, insight and marketing science team.

Twycross-Lewis, who has over 20 years of media research experience, joins from Wavemaker where she was most recently Head of Quantitative Research. She has previously worked at IPC Media (now Time Inc), Mirror Group Newspapers and Granada.

Reporting to PHD UK’s Head of Discovery, Jeremy Pounder, Twycross-Lewis will be responsible for designing innovative new insight services and ensuring the agency’s strategic planning has the strongest and freshest insights.

Twycross-Lewis said “PHD’s culture and ethos of challenger-thinking has consumer and market understanding at the very heart of everything it does. I am incredibly excited to play a part in developing PHD’s insight offering and drive innovation for our clients”.

Jeremy Pounder, PHD’s Head of Discovery said, “We’re delighted that someone of Louise’s outstanding calibre and experience has joined us to lead our Insight offering. Her reputation in the industry is second to none and she’s the perfect fit for PHD’s challenger ethos.”