On the 18th June, ŠKODA aired a new UK TV campaign to launch its new all-electric ENAYQ iV SUV; seen as the most important model ever introduced in the brand’s 126-year history. ŠKODA’s creative agency Fallon, has produced a skillfully crafted 60 second animated TV ad that tells the story of how the ENAYQ iV was ‘created’.
The TV ad showcases the story of two young robots – Prrr and Grrr – who bring to life the car’s two distinct sides – eco-conscious and dynamic design. The 60 second TV ad the campaign will be supported by VOD, OOH and digital activity.
As part of the TV campaign, PHD secured a unique partnership with Channel 4 that will include ad-break takeovers where Purr and Grrr will build the Channel 4 logo across six different idents. The idents will be shown across weekend of 25th – 28th June during The Handmaid’s Tale, Celebrity Gogglebox, The Last Leg, a movie on Film4 and during the FI highlights.
TV spots will also run across a plethora of channels including during major sporting events this summer.
Kirsten Stagg, Head of Marketing ŠKODA UK, comments: “The campaign beautifully dramatises the two sides of our all-electric SUV; a striking looking, design-led car that is kind to the environment. It’s the most important car in our history and we set ourselves bold ambitions for both creativity and memorability for this launch. Working with Fallon, we were able to bring-to-life this next step in our Driven by Something Different creative platform and the new era of electromobility for ŠKODA.”
To read more about this campaign, please see the original release first published by Campaign.