Ad Net Zero is the UK advertising industry’s initiative to help UK advertising respond to the climate crisis caused by CO2 emissions. The initiative is headed by the Advertising Association, ISBA and the IPA.

The Ad association has released its full list of supporters, including PHD, who are contributing to help the industry achieve net zero emissions by the end of 2030. Supporters will commit to making rapid progress by; tracking carbon emissions from ad business operations, reducing emissions from advertising productions, reducing emissions from media choices, “greening up” the industry’s awards and events, and using advertising’s positive influence.

The supporters which met as a collective for the first time this month, in a meeting chaired by Sebastian Munden, EVP & General Manager, Unilever UK & Ireland, to drive the activation of the Ad Net Zero Action Plan, unveiled in late 2020.

About Ad Net Zero

Acknowledging the need for advertising as a sector to respond to the urgency and scale of the climate crisis caused by CO2 emissions, the Advertising Association’s Climate Action Group produced a report and recommendations for cross-industry action in November 2020 to be taken forward under the umbrella of the Ad Net Zero initiative.

Concern over the issue is shared across the advertising sector by individuals and companies alike. Some 71% of people working across the industry are worried about the negative impacts of the industry on the environment; more want their agencies to take climate action.

Many agencies and companies across the industry have taken their own steps to work more sustainably. New policies and commitments are being announced by firms large and small all the time. But more needs to be done collectively.

People across the sector want advertising to be part of the solution to the climate crisis, through the role it can play in influencing corporate policy and consumer behaviour, helping people make more sustainable choices in what they buy, use, and do. 91% agree that knowing their organisation is taking climate action would improve their job satisfaction.

Ad Net Zero was established to provide space for this necessary collaboration. Working together, the supporters will drive carbon-curbing policies throughout the advertising eco-system and will strengthen and extend the sector’s response to a shared challenge.

Ad Net Zero Supporter list:

Accenture Interactive, adam&eveDDB, APA, APRCO, Campaign Collective/PRCA, Channel 4, Coffee and TV, Dentsu, Direct Line, DMA, Droga5, E.ON, Facebook, Google, Guardian, Hallam, Havas, IAB UK, IPA, ISBA, ITV, JCDecaux UK, Karmarama, The Mill, Nexus, Omnicom Media Group, Park Village, PPA, Publicis Groupe, Rock Kitchen Harris, Rothco, Royal Mail, Sky, St Luke’s, STV, Unilever, Wieden+Kennedy and WPP. In addition, Google has joined the AdGreen consortium in support of the zero carbon / zero waste ad production standard.