This week we were absolutely thrilled to fly the flag for UK media agencies at the 2020/21 Cannes Festival of Creativity – picking up FOUR Cannes Lions for campaigns for HSBC UK, Volkswagen UK and Timberland and becoming the only UK media agency to win in the Media Lions competition.

Addressing the ‘No Fixed Address’ problem – HSBC UK. 

GOLD Media Lion in Use of Press/Outdoor

This campaign set out to highlight the issue of financial exclusion amongst the homeless and raise awareness of HSBC UK’s ‘No Fixed Address’ service. By creating a standout OOH campaign depicting homelessness exactly where it happens – on the streets of the UK – we were able to raise awareness of HSBC’s offering and raise donations for its charity partner Shelter.

 

 

 

 

Eating Pollution – Volkswagen UK

GOLD Media Lion in Use of Press/Outdoor

BRONZE Media Lion in Automotive

For Volkswagen’s launch of the ID.3, its first car to be made and delivered net carbon neutral, we created a media plan as clean as the car. This was spearheaded by a series of painted outdoor murals that used air purifying paint that essentially ‘ate’ the pollution in the surrounding air. Every 100m2 of paint used was the equivalent of planting 100cm2 metres of mature woodland on the walls.

 

 

 

 

 

Timberland presents: Concrete Green with Loyle Carner – Timberland

BRONZE Entertainment Lion in Talent: Film, Series & Audio Category

Finally, alongside Omnicom Media Group’s content agency Drum, we also picked up a second Bronze Lion for a two-part MTV TV series created by Timberland, featuring UK rapper and artist Loyle Carner’s quest to create a new green space in his native Croydon.

 

 

 

 

 

The HSBC UK and Volkswagen wins also contributed to PHD Worldwide being named as Media Network of the Festival, an accolade earned by the network who has the most successful portfolio of winning Media Lions campaigns.

A huge thank you to all of our teams, clients, partner agencies and media partners without whom these achievements would have not been made possible.