Frith Janes (PHD London)

Strategist

Sustainability Champion PHD
What do you do?

I work as a Strategist on The Guardian, McCain and Experian. My job is to devise communications strategies that solve a brand or business challenge. From uncovering audience insight to generating big ideas and measuring their effectiveness, my role is varied so every day is different.

What is it like to work at PHD?

Challenging, fun and stimulating. I work with a super smart team of people, who are passionate about producing great work and genuinely care about each other.

What is your favourite thing about PHD?

The people. It’s hard to put your finger on it but there is definitely a “PHD-type person”. No one can quite articulate it, but it makes the culture special.

What would be your advice to anyone looking to work at PHD?

If you want the benefits of a big, global network but the vibe of an indie/challenger agency, then PHD is for you.