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Omnicom Media Group UK supports the Coalition for Better Ads in its mission to improve the online advertising experience for consumers and promote adoption of the Better Ads Standards. As a result, the lowest ranking ad experiences are not compliant in our creative strategy.

These are:

  • Desktop Web Experiences: Pop-up Ads, Auto-playing Video Ads with Sound, Prestitial Ads with Countdown, Large Sticky Ads
    Mobile Web Experiences: Pop-up Ads, Prestitial Ads, Ad Density
  • Higher Than 30%, Flashing Animated Ads, Auto-playing Video Ads with Sound, Postitial Ads with Countdown, Full-screen Scrollover Ads, Large Sticky Ad
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