{"id":915,"date":"2022-05-27T12:48:11","date_gmt":"2022-05-27T11:48:11","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/london\/2022\/05\/27\/phd-brings-home-most-uk-golds-at-festival-of-media-global-awards-2022\/"},"modified":"2022-05-27T12:50:19","modified_gmt":"2022-05-27T11:50:19","slug":"phd-brings-home-most-uk-golds-at-festival-of-media-global-awards-2022","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/london\/2022\/05\/27\/phd-brings-home-most-uk-golds-at-festival-of-media-global-awards-2022\/","title":{"rendered":"PHD BRINGS HOME MOST UK GOLDS AT FESTIVAL OF MEDIA GLOBAL AWARDS 2022"},"content":{"rendered":"<p>At yesterday\u2019s <a href=\"http:\/\/festivalofmedia.com\/fomg\" target=\"_blank\" rel=\"noopener\">Festival of Media\u00a0Global Awards 2022<\/a>, we were delighted to come away with three awards.<\/p>\n<p>PHD UK\u2019s work on the <a href=\"https:\/\/www.bhf.org.uk\/?gclid=CjwKCAjw7cGUBhA9EiwArBAvoo1Q-R2S_NqX8tl7IKRHda2Dvo215lod6tEQY5M4CuklmRgNb8_gUBoCNikQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">British Heart Foundation\u2019<\/a>s \u2018Ad we never expected to make\u2019 won\u00a0<b>Gold awards<\/b>\u00a0in both the\u00a0<b>Best Response Campaign<\/b>\u00a0and\u00a0<b>Best Collaboration<\/b>\u00a0categories as well a picking up a\u00a0<b>Bronze<\/b>\u00a0in\u00a0<b>Best Use of TV<\/b>.<\/p>\n<p>\u2018The ad we never expected to make\u2019 was a contextual \u2018Help save lives. Learn CPR\u2019 TV moment which was planned, bought and created in just 72 hours, in response to the shocking collapse of Danish international footballer Christian Eriksen at Euro 2020, last June.<\/p>\n<p>The result was a brand new 40 second TV ad spot in Denmark\u2019s next live match, which was\u00a0<span lang=\"EN-US\">broadcast\u00a0immediately after a 7-minute studio discussion led by BHF\u00a0ambassador Graeme\u00a0<\/span><span lang=\"EN-US\">Souness<\/span><span lang=\"EN-US\">, who discussed his own coronary\u00a0heart disease experiences in context of Eriksen\u2019s collapse.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"British Heart Foundation  Euros-AD Break 17th June 2021.m4v\" src=\"https:\/\/player.vimeo.com\/video\/643563602?h=441195d932&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>PHD UK\u2019s wins were three of a total of 20 trophies which were won across the PHD global network, including our colleagues in Costa Rica winning <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=campaignoftheyear&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6935632222955712513\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords%3Dcampaignoftheyear%26highlightedUpdateUrns%3Durn%253Ali%253Aactivity%253A6935632222955712513&amp;source=gmail&amp;ust=1653737083638000&amp;usg=AOvVaw1Cm5RBFOBPHB3n5lo7svHc\">#CampaignOfTheYear<\/a>\u00a0for \u2018Break of Silence\u2019 \u2013 a campaign which raised awareness of the challenges facing the deaf community in Costa Rica by creating the country\u2019s first silent TV commercial break \u2013 100% interpreted in sign language.<\/p>\n<p>You can click this <a href=\"https:\/\/bit.ly\/3GmXgGO\" target=\"_blank\" rel=\"noopener\">link<\/a> to see the full list of winners.<\/p>\n<p>See the case study of our work <a href=\"https:\/\/www.phdmedia.com\/london\/work\/the-ad-we-never-expected-to-make\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At yesterday\u2019s Festival of Media\u00a0Global Awards 2022, we were delighted to come away with three awards. PHD UK\u2019s work on the British Heart Foundation\u2019s \u2018Ad we never expected to make\u2019 won\u00a0Gold awards\u00a0in both the\u00a0Best Response Campaign\u00a0and\u00a0Best Collaboration\u00a0categories as well a picking up a\u00a0Bronze\u00a0in\u00a0Best Use of TV. \u2018The ad we never expected to make\u2019 was a [&hellip;]<\/p>\n","protected":false},"author":100173,"featured_media":916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-award-wins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PHD BRINGS HOME MOST UK GOLDS AT FESTIVAL OF MEDIA GLOBAL AWARDS 2022 - PHD Media London<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phdmedia.com\/london\/2022\/05\/27\/phd-brings-home-most-uk-golds-at-festival-of-media-global-awards-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PHD BRINGS HOME MOST UK GOLDS AT FESTIVAL OF MEDIA GLOBAL AWARDS 2022 - PHD Media London\" \/>\n<meta property=\"og:description\" content=\"At yesterday\u2019s Festival of Media\u00a0Global Awards 2022, we were delighted to come away with three awards. 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