Luca Allam, CEO, PHD MENA

Omnicom Media Group MENA has appointed Luca Allam as its new CEO for PHD with immediate effect. Most recently, Allam held the role of MD for PHD UAE and was responsible for business growth and further developing the strategic product. In his new regional role, he will continue to be based in the United Arab Emirates, reporting to Elda Choucair, Chief Operating Officer for OMG MENA. Allam will oversee the strategic direction of PHD MENA operations across UAE, Lebanon, KSA and Egypt.

Allam joined PHD over ten years ago from OMD International, London to Dubai as Head of Digital; since then, he has been an essential part of PHD’s success. He has led an aggressive new business streak and contributed to multiple significant award wins including The Most Effective Media Agency Award at the MENA Effies in 2019.

His unwavering commitment to position PHD as the foremost strategic-thinking agency, his drive to developing talent and his devotion to shaping and protecting the agency’s tight-knit culture has helped him build PHD to become a powerful brand and formidable player in the region.

Elda Choucair commented: “Luca has a progressive vision for the evolution of the agency and we look forward to seeing how he continues to push PHD to new heights and further its proud history of growth and success.”