PHD Manchester has appointed Alex Shucksmith as AV director to head up the agency’s AV planning and buying team.

Shucksmith joins from Amplifi UK where she led multi-channel campaigns for clients including N Brown, Halfords and the People’s Postcode Lottery.

“We’re delighted that Alex has chosen to join PHD Manchester during a period of exceptional growth for the agency,” said managing director, Jon Kershaw. “Her wealth of cross-channel experience is a perfect fit for the evolving needs of our clients and demonstrates our continued commitment to delivering the creativity and planning-led innovation for which PHD is known.”

In her new role, Shucksmith will oversee PHD Manchester’s AV planning and buying team and report to head of performance, Jamie Lyons. She will also focus on enhancing the agency’s AV offering and working with clients to deliver genuine cross-channel integration.

“PHD Manchester is a standout media agency with a supportive and entrepreneurial culture that embraces innovation,” said Shucksmith. “I’m excited to be working with so many compelling, disruptive brands and to have the opportunity to shape the future of the agency’s AV team.”