FMCG OOH Campaign PHD Manchester

Funkin Cocktails has announced the launch of its ‘Best Served Everywhere’ nationwide summer campaign.

Advertising the brand’s Pina Colada, Strawberry Daiquiri and Passion Fruit Martini Nitro cans,  the multichannel campaign will feature outdoor media across 15 UK cities, including London, Manchester, Liverpool, Leeds, Birmingham and Glasgow.

Digital six-sheets will contain a bespoke message by location which changes with the weather in real-time, while both static and digital OOH sites will incorporate a QR store locator for customer ease.

“We are extremely excited to be kickstarting Funkin Cocktails’ biggest ever integrated marketing campaign,” said marketing director Ben Anderson. “With a multi-channel approach across the UK’s largest cities, at a time when we are all starting to venture out and reconnect, we hope to achieve maximum impact and visibility for the brand across our target demographic.”

Media planning and buying campaign was handled by PHD Manchester, in collaboration with OMG DOOH and independent out of home media specialist Talon Outdoor.

“After helping the brand reach the No. 1 spot in the grocery ready-to-drink cocktail category in Summer 2020, our challenge for 2021 has been to navigate the complexities of socialising post-COVID and support business growth,” said PHD Manchester business director, Rob Fullerton-Batten.

“Our team has combined consumer insight with third party and client data to unlock the rhythms of Summer that lead to planned and unplanned moments of fun. By putting Funkin at the heart of these opportunities,  we’re able to create positive associations with audiences and boost ad creative in engaging ways that drive footfall in store and purchases online.”

In addition to out of home, the campaign features digital advertising on some of the UK’s largest websites, as well as the first-ever Funkin audio ad. In addition to this, Funkin will sponsor the ‘Summer Hits UK’ playlist on Spotify.