The 15th annual Performance Marketing Awards (PMA’s) took place this week (Tuesday 22 June), showcasing the media industry’s most innovative and groundbreaking digital campaigns.

And we are delighted to have picked up two awards for our work on Volkswagen UK.

Driving Excitement for the launch of the Volkswagen Tiguan for Best Influencer Campaign

For the launch of the newly updated Tiguan SUV, we worked closely with three top TikTok content creators who create bespoke reviews and content around the Tiguan. This was then converted into an engaging ‘TopView’ TikTok ad campaign.

Volkswagen ID.3 Education Programme for Best Paid Social Campaign

A social media campaign that supported the launch of Volkswagen’s ID.3 – its first car to be made and delivered 100% net carbon neutral. Running across Twitter, LinkedIn and Facebook, it looked to overcome the barriers to purchasing an Electric Vehicle by driving awareness of the ID.3 and building consideration with informative, educational content.

This campaign was recently awarded a Gold and Bronze at Cannes Lions 2021.

You can see the full list of PMA winners here.