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Our Work

Do Your Gin Thing

10 October 2018

Do Your Gin Thing

Edinburgh Gin, PHD Manchester

To raise awareness of Edinburgh Gin’s product range throughout the UK and establish it as the gin of choice for new gin consumers, PHD Manchester created an innovative contextual campaign across digital OOH and social media.

Overcoming consumer perceptions of gin as merely a drink for special occasions, we used rhythms to the positive peaks throughout the week where people could be encouraged to “Do Your Gin Thing.”

By aligning specific creative messages with contextually relevant locations and reactive moments, such as a warmer than expected Tuesday evening, we were able to boost Edinburgh Gin’s brand awareness by double digits.