We are delighted to announce that PHD Manchester has been chosen to deliver media planning and buying for Original Cottages, the UK’s largest independent, family-owned holiday homes company.
Effective immediately, PHD will focus on driving awareness, attracting new holiday homeowners to the brand and connecting its nearly 6,000 properties with holidaymakers.
“Holiday letting is an extremely competitive sector, but Original Cottages has a unique offering of national scale with local expertise, so we were seeking a partner to help us become famous for that,” said Sonia Holman, Marketing Director for Original Cottages.
“What appealed most about PHD Manchester was the challenger brand thinking that they’ve applied to help us meet our objectives, together with the collaborative approach of Mark and the team.”
Business director Mark Worth, who will oversee the client’s account team, added: “We felt an incredible connection with Original Cottages and were keen to embrace its commitment to growing the brand while maintaining its ‘truly local’ focus.
We look forward to leveraging PHD Manchester’s extensive experience in the travel sector to deliver data-driven campaigns that will engage and inspire audiences.”
Read more about it here.