Edinburgh Gin has partnered with PHD Manchester for the launch of its ‘Filled with Wonder’ campaign, featuring the premiere of the brand’s first-ever TV advert.

Set to the classic Frankie Valli song, ‘The Night’, the advert leads the viewer through changing perspectives, representing the imagination that lies behind Edinburgh Gin’s craft.

“We have always led the way as a brand, pioneering both flavour and choice – a precedent we’re committed to continuing,” said Neil Boyd, UK Managing Director of Ian Macleod, owner of Edinburgh Gin. “It’s an exciting time in the category and this substantial investment in our marketing signposts a wonder-filled year to come for Edinburgh Gin. We plan on bringing the concept to life even further in the coming months, introducing moments of wonder to excite drinkers, from special events, to new partnerships.”

In addition to TV, the campaign will extend across VOD, social media, cinema and OOH.

This story first appeared in Campaign.