We are thrilled to have won Best Media Agency Campaign at the MPA Awards last night for our fantastic work with IRN-BRU Xtra. The campaign focused on ‘Great taste and zero sugar’ that didn’t make sense to our audience, so we created a campaign that literally made no sense. A creative that simply carried a jumble of words with the strap line “Xtra Taste and no sugar – it makes no sense”

For a full list of all the nights winner click here.