{"id":943,"date":"2022-08-01T13:31:18","date_gmt":"2022-08-01T12:31:18","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/manchester\/2022\/08\/01\/phd-partners-british-heart-foundation-for-disruptive-heart-stopping-audio-campaign-with-global\/"},"modified":"2022-08-01T14:27:20","modified_gmt":"2022-08-01T13:27:20","slug":"phd-partners-british-heart-foundation-for-disruptive-heart-stopping-audio-campaign-with-global","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/manchester\/2022\/08\/01\/phd-partners-british-heart-foundation-for-disruptive-heart-stopping-audio-campaign-with-global\/","title":{"rendered":"PHD partners British Heart Foundation for disruptive, Heart-stopping audio campaign with Global"},"content":{"rendered":"<p>To raise awareness of the British Heart Foundation\u2019s funding of research to find the first cures for genetic cardiomyopathies (inherited heart muscle diseases that can cause the heart to stop suddenly, or cause progressive heart failure in young people), today we have partnered the charity with Global to create a heart-stopping audio campaign on the Heart Radio Network and Global Original podcasts.<\/p>\n<p>&nbsp;<\/p>\n<p>Commercial ads will be unexpectedly \u2018stopped\u2019 throughout the day with the sound of a beeping heart monitor that eventually flatlines \u2013 the shocking but familiar long tone a monitor makes when alerting medical staff to someone\u2019s heartbeat stopping.<\/p>\n<p>&nbsp;<\/p>\n<p>The heart monitor sound will interrupt ads from well-known brands including <em>Sainsbury\u2019s<\/em>, <em>heycar<\/em>, and <em>Admiral Insurance, <\/em>followed by a British Heart Foundation message detailing the impact of genetic cardiomyopathy and how the charity is funding research that aims to find a game-changing cure to stop the diseases from stopping hearts.<\/p>\n<p>&nbsp;<\/p>\n<p>As part of the campaign, the BHF\u2019s CEO, Dr Charmaine Griffiths, will also appear on Shelagh Fogarty\u2019s LBC show to discuss the charity\u2019s work.<\/p>\n<p>&nbsp;<\/p>\n<p>The campaign coincides with the announcement of the BHF\u2019s largest ever research grant &#8211; \u00a330m to <a href=\"https:\/\/cureheart.org\/\">CureHeart<\/a>, a global collective of scientists from the UK, the US and Singapore who are pioneering revolutionary and ultra-precise gene therapy technologies that could silence or edit the faulty genes that cause inherited heart muscle diseases.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Claire Sadler, Chief Marketing and Fundraising Officer at the British Heart Foundation<\/strong> said, \u201cGenetic cardiomyopathies are unseen killers. Every week in the UK, 12 people under the age of 35 die of a sudden cardiac arrest, often caused by one of these inherited heart muscle diseases.\u00a0 The partnership which PHD and Global have created for us is the perfect blend of message and medium that will grab attention and allow an important message to be delivered in an impactful, unexpected way at a national scale.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Claire Bullock, Business Director at PHD<\/strong>, said, \u201cThere are some great ideas that, on paper, look too difficult to pull off. This <em>could<\/em> have been one of them, but we\u2019ve had the delight of working with a client and a media partner who aren\u2019t fazed by making difficult things happen. We\u2019re looking forward to hearing weeks of hard work and collaboration come to life and grab listeners\u2019 attention across the UK.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Katie Bowden, Global\u2019s Director of Commercial for Audio<\/strong> said, \u201cThis campaign shows the unique ability audio offers to deliver something impactful, creative and attention-grabbing. We are really pleased to be partnering with the British Heart Foundation to help deliver this important awareness raising message. A live radio and podcast audience is fully immersed in the content so this disruptive campaign will stop people in their tracks.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To raise awareness of the British Heart Foundation\u2019s funding of research to find the first cures for genetic cardiomyopathies (inherited heart muscle diseases that can cause the heart to stop suddenly, or cause progressive heart failure in young people), today we have partnered the charity with Global to create a heart-stopping audio campaign on the [&hellip;]<\/p>\n","protected":false},"author":100173,"featured_media":947,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7,85],"tags":[],"class_list":["post-943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-our-work"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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